Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District

Duncan Musinguzi; Edward Ssemakula; Gershom Nuwemuhwezi

doi:doi:10.11648/j.wjast.20240204.11

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Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District

Duncan Musinguzi^*, Edward Ssemakula, Gershom Nuwemuhwezi

Published in World Journal of Agricultural Science and Technology (Volume 2, Issue 4)

Received: 11 September 2024 Accepted: 27 September 2024 Published: 18 October 2024

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Abstract

The study was about effectiveness of radio agricultural programmes in scaling up farming activities of smallholder farmers in Bushenyi district. The specific objective was to; determine the factors associated with radio listenership and application of the knowledge gained through agricultural radio messages. The study was a descriptive-cross sectional survey employing both quantitative and qualitative approaches to data collection and analysis. Data was gathered from a sample of 360 respondents across 18 listener groups of agricultural extension programs using questionnaire and interview guide. Data was analyzed using SPSS version 20.0 to generate both descriptive and inferential statistics. The study concluded that that age bracket (39 – 48), radio ownership, place of residence, negative attitudes and perceptions, limited agricultural spaces, media exposure and investment capital were some of the factors associated with radio listenership and application of the knowledge gained through agricultural radio messages in the area. The study concluded that agricultural extension radio programmes have a wider coverage and have been so pertinent to smallholder farmer’s activities, however listenership and application of the knowledge gained through agricultural radio messages is still hampered by certain impediments that call for urgent address. This study therefore recommends that the programme should be changed to evening when most farmers are available in their houses. Radio producers and program hosts should do this through programme planning which informs the selection of topics, presentation of the topics on radio with interviews from selected experts and farmers.

Published in	World Journal of Agricultural Science and Technology (Volume 2, Issue 4)
DOI	10.11648/j.wjast.20240204.11
Page(s)	111-118
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Agricultural Radio Programmes, Effectiveness, Smallholder Farmers, Bushenyi District

References

[1]	Patterson, D., & Johnson, T. (2021). Agricultural policy and rural radio listenership in the US: Trends and future directions. Rural Development Journal, 34(1), 10-27.
[2]	Rugege, J., & Murenzi, P. (2023). Challenges of accessing agricultural information through radio in remote areas of Rwanda. African Journal of Extension, 16(1), 55-67.
[3]	Food and Agriculture Organization (FAO). (2023). Role of radio in promoting smallholder farming in Africa. FAO Reports. Retrieved from https://www.fao.org
[4]	Kelley, K., & Maxwell, S. E. (2021). Sample size planning with accuracy in parameter estimation: A strong alternative to statistical power analysis. Psychological Methods, 26(1), 57-74.
[5]	Ochieng, P., Mulwa, J., & Kimani, J. (2023). Interactive radio programmes and agricultural technology adoption in Kenya. Journal of East African Agriculture, 28(2), 66-80.
[6]	Mubangizi, C., Kizito, S., & Ssembatya, J. (2022). The role of agricultural radio programmes in Uganda: A case study of Farmers Voice. East African Journal of Rural Development, 9(1), 45-62.
[7]	Ngowi, P., Samwel, S., & Kondo, R. (2022). Mkulima Radio: Improving agricultural productivity through radio programmes in Tanzania. African Journal of Rural Extension, 19(3), 92-104.
[8]	Ndiaye, N., & Manfre, C. (2022). Women and agricultural radio extension in Malawi: Impacts on productivity and social empowerment. Journal of Gender and Rural Studies, 29(3), 34-56.
[9]	Taylor, A., Johnston, P., & Davies, J. (2022). Indigenous farming practices and community radio in rural Australia. Journal of Environmental Communication, 16(2), 198-212.
[10]	Ochilo, W., & Obimbo, M. (2022). Scaling agricultural innovations through media: The influence of radio programs on farming practices. Media and Development Journal, 10(5), 112-125.
[11]	Nyirenda, B., & Mphande, L. (2023). Communicating agricultural innovations: The effectiveness of rural radio programs. Journal of Agricultural Extension and Rural Development, 11(4), 78-86.
[12]	Odhiambo, W., Mutua, K., & Oloo, D. (2021). The impact of Shamba Shape Up on agricultural practices among smallholder farmers in Kenya. Kenya Agricultural Journal, 45(2), 90-105.
[13]	UFAAS (2014). Uganda’s Agriculture at Crossroads: Critical issues in the agricultural extension sand advisory services. Resolutions on Uganda’s agricultural extension and advisory services. National Annual Agricultural Extension and Advisory services Stakeholders’ Workshop, Grand Imperial Hotel, Kampala, Uganda from 29th to 30th October 2014.

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Musinguzi, D., Ssemakula, E., Nuwemuhwezi, G. (2024). Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District. World Journal of Agricultural Science and Technology, 2(4), 111-118. https://doi.org/10.11648/j.wjast.20240204.11

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ACS Style

Musinguzi, D.; Ssemakula, E.; Nuwemuhwezi, G. Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District. World J. Agric. Sci. Technol. 2024, 2(4), 111-118. doi: 10.11648/j.wjast.20240204.11

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AMA Style

Musinguzi D, Ssemakula E, Nuwemuhwezi G. Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District. World J Agric Sci Technol. 2024;2(4):111-118. doi: 10.11648/j.wjast.20240204.11

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@article{10.11648/j.wjast.20240204.11,
  author = {Duncan Musinguzi and Edward Ssemakula and Gershom Nuwemuhwezi},
  title = {Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District
},
  journal = {World Journal of Agricultural Science and Technology},
  volume = {2},
  number = {4},
  pages = {111-118},
  doi = {10.11648/j.wjast.20240204.11},
  url = {https://doi.org/10.11648/j.wjast.20240204.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.wjast.20240204.11},
  abstract = {The study was about effectiveness of radio agricultural programmes in scaling up farming activities of smallholder farmers in Bushenyi district. The specific objective was to; determine the factors associated with radio listenership and application of the knowledge gained through agricultural radio messages. The study was a descriptive-cross sectional survey employing both quantitative and qualitative approaches to data collection and analysis. Data was gathered from a sample of 360 respondents across 18 listener groups of agricultural extension programs using questionnaire and interview guide. Data was analyzed using SPSS version 20.0 to generate both descriptive and inferential statistics. The study concluded that that age bracket (39 – 48), radio ownership, place of residence, negative attitudes and perceptions, limited agricultural spaces, media exposure and investment capital were some of the factors associated with radio listenership and application of the knowledge gained through agricultural radio messages in the area. The study concluded that agricultural extension radio programmes have a wider coverage and have been so pertinent to smallholder farmer’s activities, however listenership and application of the knowledge gained through agricultural radio messages is still hampered by certain impediments that call for urgent address. This study therefore recommends that the programme should be changed to evening when most farmers are available in their houses. Radio producers and program hosts should do this through programme planning which informs the selection of topics, presentation of the topics on radio with interviews from selected experts and farmers.
},
 year = {2024}
}

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TY  - JOUR
T1  - Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District

AU  - Duncan Musinguzi
AU  - Edward Ssemakula
AU  - Gershom Nuwemuhwezi
Y1  - 2024/10/18
PY  - 2024
N1  - https://doi.org/10.11648/j.wjast.20240204.11
DO  - 10.11648/j.wjast.20240204.11
T2  - World Journal of Agricultural Science and Technology
JF  - World Journal of Agricultural Science and Technology
JO  - World Journal of Agricultural Science and Technology
SP  - 111
EP  - 118
PB  - Science Publishing Group
SN  - 2994-7332
UR  - https://doi.org/10.11648/j.wjast.20240204.11
AB  - The study was about effectiveness of radio agricultural programmes in scaling up farming activities of smallholder farmers in Bushenyi district. The specific objective was to; determine the factors associated with radio listenership and application of the knowledge gained through agricultural radio messages. The study was a descriptive-cross sectional survey employing both quantitative and qualitative approaches to data collection and analysis. Data was gathered from a sample of 360 respondents across 18 listener groups of agricultural extension programs using questionnaire and interview guide. Data was analyzed using SPSS version 20.0 to generate both descriptive and inferential statistics. The study concluded that that age bracket (39 – 48), radio ownership, place of residence, negative attitudes and perceptions, limited agricultural spaces, media exposure and investment capital were some of the factors associated with radio listenership and application of the knowledge gained through agricultural radio messages in the area. The study concluded that agricultural extension radio programmes have a wider coverage and have been so pertinent to smallholder farmer’s activities, however listenership and application of the knowledge gained through agricultural radio messages is still hampered by certain impediments that call for urgent address. This study therefore recommends that the programme should be changed to evening when most farmers are available in their houses. Radio producers and program hosts should do this through programme planning which informs the selection of topics, presentation of the topics on radio with interviews from selected experts and farmers.

VL  - 2
IS  - 4
ER  -

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Author Information

Duncan Musinguzi

Agriculture, Agribusiness and Environment, Bishop Stuart University, Mbarara, Uganda

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Edward Ssemakula

Agriculture, Agribusiness and Environment, Bishop Stuart University, Mbarara, Uganda

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Gershom Nuwemuhwezi

Agriculture, Agribusiness and Environment, Bishop Stuart University, Mbarara, Uganda

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APA Style

Musinguzi, D., Ssemakula, E., Nuwemuhwezi, G. (2024). Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District. World Journal of Agricultural Science and Technology, 2(4), 111-118. https://doi.org/10.11648/j.wjast.20240204.11

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ACS Style

Musinguzi, D.; Ssemakula, E.; Nuwemuhwezi, G. Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District. World J. Agric. Sci. Technol. 2024, 2(4), 111-118. doi: 10.11648/j.wjast.20240204.11

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AMA Style

Musinguzi D, Ssemakula E, Nuwemuhwezi G. Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District. World J Agric Sci Technol. 2024;2(4):111-118. doi: 10.11648/j.wjast.20240204.11

Copy | Download

@article{10.11648/j.wjast.20240204.11,
  author = {Duncan Musinguzi and Edward Ssemakula and Gershom Nuwemuhwezi},
  title = {Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District
},
  journal = {World Journal of Agricultural Science and Technology},
  volume = {2},
  number = {4},
  pages = {111-118},
  doi = {10.11648/j.wjast.20240204.11},
  url = {https://doi.org/10.11648/j.wjast.20240204.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.wjast.20240204.11},
  abstract = {The study was about effectiveness of radio agricultural programmes in scaling up farming activities of smallholder farmers in Bushenyi district. The specific objective was to; determine the factors associated with radio listenership and application of the knowledge gained through agricultural radio messages. The study was a descriptive-cross sectional survey employing both quantitative and qualitative approaches to data collection and analysis. Data was gathered from a sample of 360 respondents across 18 listener groups of agricultural extension programs using questionnaire and interview guide. Data was analyzed using SPSS version 20.0 to generate both descriptive and inferential statistics. The study concluded that that age bracket (39 – 48), radio ownership, place of residence, negative attitudes and perceptions, limited agricultural spaces, media exposure and investment capital were some of the factors associated with radio listenership and application of the knowledge gained through agricultural radio messages in the area. The study concluded that agricultural extension radio programmes have a wider coverage and have been so pertinent to smallholder farmer’s activities, however listenership and application of the knowledge gained through agricultural radio messages is still hampered by certain impediments that call for urgent address. This study therefore recommends that the programme should be changed to evening when most farmers are available in their houses. Radio producers and program hosts should do this through programme planning which informs the selection of topics, presentation of the topics on radio with interviews from selected experts and farmers.
},
 year = {2024}
}

Copy | Download

TY  - JOUR
T1  - Effectiveness of Radio Agricultural Programmes in Scaling Up Farming Activities of Smallholder Farmers in Bushenyi District

AU  - Duncan Musinguzi
AU  - Edward Ssemakula
AU  - Gershom Nuwemuhwezi
Y1  - 2024/10/18
PY  - 2024
N1  - https://doi.org/10.11648/j.wjast.20240204.11
DO  - 10.11648/j.wjast.20240204.11
T2  - World Journal of Agricultural Science and Technology
JF  - World Journal of Agricultural Science and Technology
JO  - World Journal of Agricultural Science and Technology
SP  - 111
EP  - 118
PB  - Science Publishing Group
SN  - 2994-7332
UR  - https://doi.org/10.11648/j.wjast.20240204.11
AB  - The study was about effectiveness of radio agricultural programmes in scaling up farming activities of smallholder farmers in Bushenyi district. The specific objective was to; determine the factors associated with radio listenership and application of the knowledge gained through agricultural radio messages. The study was a descriptive-cross sectional survey employing both quantitative and qualitative approaches to data collection and analysis. Data was gathered from a sample of 360 respondents across 18 listener groups of agricultural extension programs using questionnaire and interview guide. Data was analyzed using SPSS version 20.0 to generate both descriptive and inferential statistics. The study concluded that that age bracket (39 – 48), radio ownership, place of residence, negative attitudes and perceptions, limited agricultural spaces, media exposure and investment capital were some of the factors associated with radio listenership and application of the knowledge gained through agricultural radio messages in the area. The study concluded that agricultural extension radio programmes have a wider coverage and have been so pertinent to smallholder farmer’s activities, however listenership and application of the knowledge gained through agricultural radio messages is still hampered by certain impediments that call for urgent address. This study therefore recommends that the programme should be changed to evening when most farmers are available in their houses. Radio producers and program hosts should do this through programme planning which informs the selection of topics, presentation of the topics on radio with interviews from selected experts and farmers.

VL  - 2
IS  - 4
ER  -

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